Fintech media
ArbAnalyst
A media platform for arbitrage bettors, now at 5k+ monthly visitors.
Visit arbanalyst.com
- Role
- Strategy, design, development, SEO
- Stack
- Next.js
- Python
- Programmatic SEO
- Live odds data
Brief
Sports arbitrage is a niche where most content is either outdated or quietly selling something. ArbAnalyst needed guides that bettors could trust, plus the technical setup to rank for them.
Approach
I built the publishing stack around programmatic SEO: fast pages, structured data, and templates that turn live odds data into readable articles. What to write next comes from search demand, not guesswork.
Outcome
5k+ monthly visitors, earned almost entirely through organic search.